Employee Advocacy - Your Step by Step Guide

Employee advocacy is the promotion of an organization by its staff members. An employee advocate is someone who:

• Generates positive exposure and raises awareness for a brand through digital media or offline channels
• Recommends a company’s products or services to a friend or family member
• Represents the best interests of the company both internally and externally
• Can help build employee ownership of the organization
• Is an expert on your product or service and can be a credible spokesperson for your company

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